Ralph Lauren marketing machine thinks outside the box

I just caught this story about a deer caught, not in the headlights, but rather inside the Ralph Lauren store in Georgetown Park. I guess the beast must have come from the park land around the Canal and Glover Park, to the south and west of G-Town's campus. My bro used to work at that store back in the day. Serious congrats to the RL marketing team for generating buzz as they roll out their new holiday floorset. BTW, RL stock has kicked some booty this year. Check out the chart here. That being said, however, I spoke to a very smart guy the other day who showed me his Sum Of The Parts analysis that kicked out a $43 fair value (price at close on 11/2 $50.10). Either way, I'm a 16 1/2" neck and a 35" sleeve, and I accept and appreciate gifts from Ralph.